Social media has now become a part of our lives. Billions of people from all across the world and from all walks of life are active on social media like Facebook and Instagram every single day. This is why companies and individuals can leverage social media for marketing purposes. Social media is one of the best tools that you can use for marketing- it’s easy to use and you can reach billions of people with a single click. This course is second in a series of courses on marketing for beginners, and it will teach you the basics of social media marketing. You will learn how to create an effective social media marketing plan by keeping in mind your target audience, and how to avoid some mistakes that beginners typically make. Learning objectives: – Learn how to create an effective social media marketing plan – Learn the two mistakes that businesses/marketers make when they are creating a social media marketing plan – Learn how to prevent these two mistakes – Learn the meaning of a target market – Learn the meaning of an ‘ideal customer avatar’ – Understand the importance of identifying your target market – Learn how to identify your target market – Learn the meaning of a value proposition – Understand the importance of articulating your value proposition – Learn the meaning of a media match – Learn the four types of content you can create – Learn the most effective type of content you can create – Learn five mistakes that beginners make with Instagram ads – Learn how to prevent these mistakes – Learn the five tips and tricks for running Facebook ads
Most frequent questions and answers
Co-operative education is a three-way partnership between the university, students and employers. Students apply their classroom knowledge in a series of four-month work experiences. You, the employer, enhance a student’s education, while reaping the unique benefits of CO-OP employees.
- Year-round access to well-motivated, qualified employees.
- Access to potential full-time staff in a controlled environment, reducing your costs and risks.
- Access to a cost-effective source of temporary employees for peak periods or special projects.
- A say in what students learn by working with the university.
- Promotion of your organization as one that believes in developing the potential of young people.
- Access to a great pool of French-speaking, English-speaking and bilingual students.
Most work terms run at least 15 weeks, or four months. They can be no shorter than 13 weeks. Some master’s students, as well as some science and engineering students, are available for 8 or 12 months’ work terms.
All jobs are reviewed by a CO-OP Program Coordinator, and only those providing students with work experience related to their professional development are approved. Administrative activities involved in a job should be less than 10% of the entire workload.
When you first contact SSC, you are assigned one of our Program Coordinators, depending on your discipline of interest. This person is your main contact in our office. As you move through the recruitment process, you also work with a representative from CO-OP Administrative Services, who assists with job posting and interview scheduling.