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Social media has now become a part of our lives. Billions of people from all across the world and from all walks of life are active on social media like Facebook and Instagram every single day. This is why companies and individuals can leverage social media for marketing purposes. Social media is one of the best tools that you can use for marketing- it’s easy to use and you can reach billions of people with a single click. This course is second in a series of courses on marketing for beginners, and it will teach you the basics of social media marketing. You will learn how to create an effective social media marketing plan by keeping in mind your target audience, and how to avoid some mistakes that beginners typically make. Learning objectives: – Learn how to create an effective social media marketing plan – Learn the two mistakes that businesses/marketers make when they are creating a social media marketing plan – Learn how to prevent these two mistakes – Learn the meaning of a target market – Learn the meaning of an ‘ideal customer avatar’ – Understand the importance of identifying your target market – Learn how to identify your target market – Learn the meaning of a value proposition – Understand the importance of articulating your value proposition – Learn the meaning of a media match – Learn the four types of content you can create – Learn the most effective type of content you can create – Learn five mistakes that beginners make with Instagram ads – Learn how to prevent these mistakes – Learn the five tips and tricks for running Facebook ads

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DisclaimerMany of the curated courses have been manually added into our Learning Management System, then enhanced with structure, descriptive, activities and consolidation,  referencing who the content creators are (where required). If you like the curated content from any creator and like their materials, please feel free to connect with them directly to explore their full libraries of paid programs. 

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