Course Description:

Mobile advertising is a big business. In the US in 2015, advertisers spent $28.72 billion to reach their targets on mobile devices, eMarketer estimated, an increase of 50.0% over 2014 spending levels. But as is common with so many digital advertising channels that offer the promise of measurability and ever-increasing efficacy performance measurement is still a challenge. Course Length: 8:49 Source: Simplilearn

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