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Sometimes, characters surrounded in mystery and the unknown can be really entertaining – horror movies use dark and shadowy presences to scare us out of our minds! Characters like these are intriguing, and trying to figure out what makes them tick is pretty exciting. In business, not knowing your customers can make your life as scary as any horror movie. If you don’t know enough about them, especially what they want, it can have a drastically negative effect on your sales. Investing time in getting to know your customers is a crucial part of running a successful business. By the end of this course, you’ll be able to: • Understand what it means to ‘know your customers’ • Identify how you can get to know them • Apply customer knowledge techniques to boost your sales Why take this course? If you run a business or deal with customers in any way and want to ensure a successful sale or keep them coming back for more, you need to offer the service or product that best suits them. This course will show you how analyzing a range of factors and habits helps ensure you get your products and your delivery just right. Get ready to hop into your customers’ shoes. 10 mins | SCORM | Workbook

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