Sometimes, characters surrounded in mystery and the unknown can be really entertaining – horror movies use dark and shadowy presences to scare us out of our minds! Characters like these are intriguing, and trying to figure out what makes them tick is pretty exciting. In business, not knowing your customers can make your life as scary as any horror movie. If you don’t know enough about them, especially what they want, it can have a drastically negative effect on your sales. Investing time in getting to know your customers is a crucial part of running a successful business. By the end of this course, you’ll be able to: • Understand what it means to ‘know your customers’ • Identify how you can get to know them • Apply customer knowledge techniques to boost your sales Why take this course? If you run a business or deal with customers in any way and want to ensure a successful sale or keep them coming back for more, you need to offer the service or product that best suits them. This course will show you how analyzing a range of factors and habits helps ensure you get your products and your delivery just right. Get ready to hop into your customers’ shoes. 10 mins | SCORM | Workbook
Most frequent questions and answers
Co-operative education is a three-way partnership between the university, students and employers. Students apply their classroom knowledge in a series of four-month work experiences. You, the employer, enhance a student’s education, while reaping the unique benefits of CO-OP employees.
- Year-round access to well-motivated, qualified employees.
- Access to potential full-time staff in a controlled environment, reducing your costs and risks.
- Access to a cost-effective source of temporary employees for peak periods or special projects.
- A say in what students learn by working with the university.
- Promotion of your organization as one that believes in developing the potential of young people.
- Access to a great pool of French-speaking, English-speaking and bilingual students.
Most work terms run at least 15 weeks, or four months. They can be no shorter than 13 weeks. Some master’s students, as well as some science and engineering students, are available for 8 or 12 months’ work terms.
All jobs are reviewed by a CO-OP Program Coordinator, and only those providing students with work experience related to their professional development are approved. Administrative activities involved in a job should be less than 10% of the entire workload.
When you first contact SSC, you are assigned one of our Program Coordinators, depending on your discipline of interest. This person is your main contact in our office. As you move through the recruitment process, you also work with a representative from CO-OP Administrative Services, who assists with job posting and interview scheduling.