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Search Engine Optimization (SEO) is complex. To simplify the concepts, we will • Identify the three major parties involved with SEO • Describing, how these three players interact based on their incentives • How Search engines strive to provide these results • How search engine optimizes work to influence search rankings After completing this lesson you will be able to: • Name the 3 major parties involved in SEO • Identify the incentives of each party involved in SEO • How the incentives of various parties shape the entire search ecosystems • List the pros and cons of SEO compared to other digital marketing disciplines Course Length: 8:49 Source: Simplilearn

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