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In this video, Jeff Hasen provides an introduction to Mobile Marketing. With Mobile, consumers are plugged in 24/7. For marketers, mobile presents an extraordinary opportunity to create a personal and lasting relationship with consumers. Throughout this introductory section, discover how mobile has transformed the digital landscape. Whether it be through text messages, through the mobile web, or through mobile apps, consumers are interacting with businesses via mobile. See how you can break into this constant connection by using taking advantage marketing strategies that complement your other digital efforts. Course Length: 35:27 Source: Simplilearn

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