Businesses invest a lot of money, time and effort into marketing activities, and for good reason. Effective marketing can drive the sales of a business by capturing the attention of its target audience and converting them into customers. Marketers and entrepreneurs have a number of marketing tools, such as social media, at their disposal, which makes it all the more important for them to identify and learn to use the most effective tools. We have created this course to help you achieve this. It is the first in a series of courses on intermediate-level marketing, and it explores marketing tools and strategies. Learning objectives: – Learn about four tools that you can use to create effective marketing campaigns – Learn how you can synthesize these tools to create a comprehensive marketing strategy – Learn five strategies for capturing the attention of your target audience
Most frequent questions and answers
Co-operative education is a three-way partnership between the university, students and employers. Students apply their classroom knowledge in a series of four-month work experiences. You, the employer, enhance a student’s education, while reaping the unique benefits of CO-OP employees.
- Year-round access to well-motivated, qualified employees.
- Access to potential full-time staff in a controlled environment, reducing your costs and risks.
- Access to a cost-effective source of temporary employees for peak periods or special projects.
- A say in what students learn by working with the university.
- Promotion of your organization as one that believes in developing the potential of young people.
- Access to a great pool of French-speaking, English-speaking and bilingual students.
Most work terms run at least 15 weeks, or four months. They can be no shorter than 13 weeks. Some master’s students, as well as some science and engineering students, are available for 8 or 12 months’ work terms.
All jobs are reviewed by a CO-OP Program Coordinator, and only those providing students with work experience related to their professional development are approved. Administrative activities involved in a job should be less than 10% of the entire workload.
When you first contact SSC, you are assigned one of our Program Coordinators, depending on your discipline of interest. This person is your main contact in our office. As you move through the recruitment process, you also work with a representative from CO-OP Administrative Services, who assists with job posting and interview scheduling.