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Marketing is one of the most important activities that a business undertakes. This is because effective marketing attracts customers and drives the sales of the business. Therefore, knowledge of marketing concepts is crucial for entrepreneurs. You will benefit by learning marketing even if you’re not a business owner. For one, it prepares you for a career in marketing. You can also apply some of the principles of marketing to put your best foot forward in job applications. This course is the first in a series of four courses on marketing for beginners. In this course, we will cover general marketing concepts, including the fundamentals of the field and market research, which would help you build the foundation for advanced courses. Learning objectives: – Learn 10 important marketing lessons – Learn the 3 main problems that beginner marketers face – Learn how to prevent these problems – Learn about the different metrics that you can use to gauge the effectiveness of your marketing campaigns and – how to use them – Learn about 5 tools you can use to conduct basic market research

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DisclaimerMany of the curated courses have been manually added into our Learning Management System, then enhanced with structure, descriptive, activities and consolidation,  referencing who the content creators are (where required). If you like the curated content from any creator and like their materials, please feel free to connect with them directly to explore their full libraries of paid programs. 

We will continue to add more curated quality content as well as increasing partnerships with creators to provide you with an all-in-one skills development platform. 

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