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Market research helps establish a connection to customers, which can provide invaluable information. It helps you understand what customers do and don’t like, which, in turn, helps you make better-informed business decisions. Market research must simply be taken seriously. Thankfully, you don’t need to stand on the street with a clipboard to get customer feedback. By conducting market research online, you can drive business growth and get ahead of the competition. By the end of this course, you’ll be able to: • Understand what market research is • Identify why brand research is as important as product research • Conduct effective market research Why take this course? Whether you’re starting a business or are in business already, and whatever your company does, effective market research is a vital part of moving forward. This course will help you discover easy ways to grow your business using the power of effective market research to inform your business plans. Clipboards are optional! 10 mins | SCORM | Workbook

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