Market research helps establish a connection to customers, which can provide invaluable information. It helps you understand what customers do and don’t like, which, in turn, helps you make better-informed business decisions. Market research must simply be taken seriously. Thankfully, you don’t need to stand on the street with a clipboard to get customer feedback. By conducting market research online, you can drive business growth and get ahead of the competition. By the end of this course, you’ll be able to: • Understand what market research is • Identify why brand research is as important as product research • Conduct effective market research Why take this course? Whether you’re starting a business or are in business already, and whatever your company does, effective market research is a vital part of moving forward. This course will help you discover easy ways to grow your business using the power of effective market research to inform your business plans. Clipboards are optional! 10 mins | SCORM | Workbook
Most frequent questions and answers
Co-operative education is a three-way partnership between the university, students and employers. Students apply their classroom knowledge in a series of four-month work experiences. You, the employer, enhance a student’s education, while reaping the unique benefits of CO-OP employees.
- Year-round access to well-motivated, qualified employees.
- Access to potential full-time staff in a controlled environment, reducing your costs and risks.
- Access to a cost-effective source of temporary employees for peak periods or special projects.
- A say in what students learn by working with the university.
- Promotion of your organization as one that believes in developing the potential of young people.
- Access to a great pool of French-speaking, English-speaking and bilingual students.
Most work terms run at least 15 weeks, or four months. They can be no shorter than 13 weeks. Some master’s students, as well as some science and engineering students, are available for 8 or 12 months’ work terms.
All jobs are reviewed by a CO-OP Program Coordinator, and only those providing students with work experience related to their professional development are approved. Administrative activities involved in a job should be less than 10% of the entire workload.
When you first contact SSC, you are assigned one of our Program Coordinators, depending on your discipline of interest. This person is your main contact in our office. As you move through the recruitment process, you also work with a representative from CO-OP Administrative Services, who assists with job posting and interview scheduling.