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This Digital Analytics Fundamentals Tutorial will give an introduction to Digital Analytics, introduction to Data Analytics followed by some real life examples. Digital Analytics is the science of analysis that focuses on Internet data. It involves the collection, analysis, and data-informed decisions leading to the optimization of an organization’s digital ecosystem and supporting business processes. Data from websites, mobile applications, social media, Internet of Things, or third party sources are commonly combined with back-office Customer Relationship Management (CRM) and Sales systems to inform business decisions. Digital Analytics has become an integral part of core business strategies, workflow optimization, and maintaining a competitive edge. Course Length: 30:08 Source: Simplilearn

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