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One of the main reasons why content marketing is effective in driving sales for your business is because it allows you to build a reputation as a trustworthy and authoritative source in your field. For example, if you are selling an app that lets people transfer money, you could create, publish, and distribute content on digital payments, cryptocurrency, remittances, and so on. Hence, you don’t have to stick to a single topic- you can provide educational content on a number of topics that are related to your business’ niche. This way, you provide value to your target audience before they even buy your product or service. There are different media through which you can provide content: text (blogs), video (YouTube marketing), audio (podcasts), and image (infographics). If you have the resources, it’s a good idea to provide content using multiple channels. This course is the third in a series of courses on intermediate-level marketing and it will explore the importance of education-based marketing, and teach you some tips for creating high-quality content. Learning objectives: – Learn the meaning of education-based marketing – Learn why education-based marketing is so effective – Learn the different ways of conducting education-based marketing – Learn how to use education-based marketing for B2B sales – Learn how to use education-based marketing for B2C sales – Learn how to decide how much content you should be publishing – Learn how to decide what type of content you should be publishing – Learn how much time you should allocate to creating and promoting your content – Learn how to optimize your content to maximize your sales

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DisclaimerMany of the curated courses have been manually added into our Learning Management System, then enhanced with structure, descriptive, activities and consolidation,  referencing who the content creators are (where required). If you like the curated content from any creator and like their materials, please feel free to connect with them directly to explore their full libraries of paid programs. 

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