It’s often said that respect is a two-way street. Same with love, success, trust and more – it’s a crowded neighborhood. When you think about it, conducting a sale is also a two-way street. A sale will only take place when both sides get something out of it. Buying a product offers the customer a return on their investment – whether that’s monetary compensation or simply the thrill of owning a product. But prospects won’t even see the potential return for their investment unless you make your product or service enticing enough for them to invest in. You can do that by building the benefits that make your product stand out from the crowd. Whether you like it or not, customers don’t care about your product itself. What they care about is what your product can do for them. People don’t want a lightbulb. They want to be able to see where they’re going in the dark. People don’t want a lightbulb. They want to be able to see where they’re going in the dark. By the end of this course, you’ll be able to: • Tell the difference between benefits and features • Understand ROI – a change of perspective • Identify the not-so-obvious advantages of benefits • Understand why customers don’t care about your product Who should take this course? This course is aimed at salespeople and marketers but would also interest content writers or others in e-commerce. It’s important to distinguish between the features of a product or service and its benefits. When the signature is still missing from that dotted line, selling the benefits can make all the difference. This course should get you thinking about the best way to explain the benefits of your product or service to your prospects. 15 mins | SCORM | Workbook
Most frequent questions and answers
Co-operative education is a three-way partnership between the university, students and employers. Students apply their classroom knowledge in a series of four-month work experiences. You, the employer, enhance a student’s education, while reaping the unique benefits of CO-OP employees.
- Year-round access to well-motivated, qualified employees.
- Access to potential full-time staff in a controlled environment, reducing your costs and risks.
- Access to a cost-effective source of temporary employees for peak periods or special projects.
- A say in what students learn by working with the university.
- Promotion of your organization as one that believes in developing the potential of young people.
- Access to a great pool of French-speaking, English-speaking and bilingual students.
Most work terms run at least 15 weeks, or four months. They can be no shorter than 13 weeks. Some master’s students, as well as some science and engineering students, are available for 8 or 12 months’ work terms.
All jobs are reviewed by a CO-OP Program Coordinator, and only those providing students with work experience related to their professional development are approved. Administrative activities involved in a job should be less than 10% of the entire workload.
When you first contact SSC, you are assigned one of our Program Coordinators, depending on your discipline of interest. This person is your main contact in our office. As you move through the recruitment process, you also work with a representative from CO-OP Administrative Services, who assists with job posting and interview scheduling.