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Welcome to the foundations or paid search. This video which can explain what is PPC. Often known as pay per click, Payed Search or even SEM for search engine marketing. So PPC is really be act of buying traffic on search engines such as Bing or google.com, ask.com, Yahoo etc. In lot of companies this is a primary metric for new customer acquisition. You covered on a search before on Google or Bing you’ve seen as response results at the top of the pages. Each of the ad would talking about the search ads is often the very first parts of a search engine result page that a user sees when conducting a search. Course Length: 3:34 Source: Simplilearn

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